Macro analysis is part of a company’s strategic management that enables it to analyse and identify potential opportunities and hazards that might impact the business.
This has to be one of the major contributors to why businesses fail after a couple of years of trading. Its described as the major eternal and uncontrollable factor that influences the organisations decision making and effect its performance and strategies
Knowing and understanding the macro environment is the first move in creating the business strategy.
Questions to ask
What are our competitors doing that we are not
What outside forces are holding us back
Is the business legally compliant
How do I stand out from this competitive environment and attract new customers
How do we monitor our competitors movements throughout the year
You will get Macro Forces that are uncontrollable so the focus then turns to managing risk so you are able to adjust the companies strategy and keep the business on a successful upward trend.
The importance of PESTLE Analysis
Certain factors will aways be outside of your control and PESTLE will allow you to monitor what’s going on and what adjustments you need to make for continual business success.
How we break down PESTLE
Political factors and how they determine the extent to which a government may influence the economy
Economical factors as an example, the rise of inflation
Social factors that monitors cultural trends, demographics and population analytics
Technology factors that looks at innovations in technology that may affect the operations of the industry you specialise in
Legal factors and how new laws affect the business environment
Environmental factors that focus on climate, weather and issues like geographical location
A business should follow a strategy cycle in order to be successful then you will have a continual analysis loop, improving the businesses performance, so let’s understand what we have bullet pointed below.
Strategic Analysis should be the business six monthly macro review
Strategic decision where the senior leadership team act on the data analysis
Strategic implementation where we focus on making significant change
Strategic review is where we monitor those business KPIs
Business Improvement
Consider running a Macro analysis workshop every three months so you gauge where the business is, focusing on the strategic road map you have set beginning of each year.
This will keep the business alive long after your competitors have imploded
One of the best statements I have ever read is – Once you become fearless life becomes limitless.
In the world we live in today, mental toughness should be a skill that is up with some of the top degrees universities have to offer because unless you have that skill of handling any situation none of the rest can be put into practice throughout your life. So let’s look at children for instance primarily boys because I see this situation panning out to be one of the biggest disasters coming our way and we (as a society) are doing nothing about it.
Is this the plan for society going forward to make boys more feminine?
Fast food is a modern-day epidemic with obesity forcing up estrogen levels and lowering natural testosterone at a critical age in a child’s growth.
Schools in Europe now have gender-neutral toilets and kids get confused about identity
We no longer make kids work and save for things they want
We do not train kids by forcing them into uncomfortable situations, so the brain is able to build layers of mental toughness.
You are going to see the suicide rate in children explode within the next 10 years because we are not investing in the one area that sets them up for the future.
Example being:
Take two twins and separate them at birth, one of them goes with a family that pushes the child into uncomfortable situations and forces it to think for itself, not crossing over into the boundaries of child neglect but just enough so they are forced to handle situations. Now put a structure in place where that child must work (doing chores around the house) for pocket money and then save for the latest gadget they so desperately want. Now take the second child and you keep him away from uncomfortable situations because you want to protect them from the big bad world. Then you smother them with gaming equipment and everything else that stops them crying like babies just so you can get some peace a quiet.
Which one of those children are going to grow up independently successful?
Parents say all the time, I had a shitty childhood, so I want to give my child the best. Now statements like that are going to destroy children as they leave school to enter the workplace. Image weak unprepared children starting work and the boss says something that has a negative effect on their self-esteem. They are going to go home and mentally break down before their career has even begun.
We live in a heavily overpopulated world now and once you leave the security of your house each day, it becomes a dog-eat-dog mentality and the only person that cares about you is the people feeding and clothing you, so action needs to be taken to address mental toughness at a young early age.
Things to consider for positive change
Make a child wait several months for the latest game or gadget
Take your son to a boxing class where they learn to embrace uncomfortable situations
Teach a child decision-making and consequences.
Guide a child towards sport for overall health
Teach children how to communicate with adults correctly
Limit the number of takeaways – Fasting teaches discipline
The last thing we want is for the next generation to fail at the first hurdle before they even leave school so we must put energy into teaching mental toughness, so children are equipped with the tools to handle what’s facing them in the future
Remember the world is getting worse so whatever you can do to prepare a child for the future do it before we end up with millions of young adults suffering from severe depression
Mental Toughness Training
Mental toughness is a critical component of success, both personally and professionally. It’s the ability to persevere through adversity, maintain a positive mindset, and take control of one’s emotions. Developing mental toughness can help individuals overcome obstacles, manage stress, and achieve their goals. Here are some strategies for building layers of mental toughness.
Develop self-awareness: Understanding one’s strengths and weaknesses is crucial in building mental toughness. Reflect on personal experiences and assess areas that require improvement. By identifying weak points, individuals can devise strategies to address them and develop a growth mindset.
Set realistic goals: Establishing clear, attainable objectives provides a roadmap for success. Break down larger goals into smaller, manageable tasks, and celebrate each milestone. This practice enhances motivation and allows individuals to track their progress towards mental toughness.
Cultivate resilience: Resilience is the ability to bounce back from setbacks and maintain forward momentum despite challenges. To build resilience, adopt a positive outlook, and view obstacles as opportunities for growth. Accept that failure is an inevitable part of life and learn from mistakes to foster mental toughness.
Embrace discomfort: Stepping out of one’s comfort zone encourages personal growth and develops mental strength. Engage in activities that challenge both physical and mental abilities, such as public speaking or learning a new skill. Over time, this practice will build confidence and increase tolerance for uncomfortable situations.
Develop a strong support system: Surrounding oneself with supportive, like-minded individuals can significantly impact mental toughness. Engage with mentors, friends, and family who encourage growth and provide constructive feedback. A strong support system can help individuals stay focused on their goals and overcome challenges.
Practice self-discipline: Mental toughness requires consistent effort and self-control. Establish daily routines and habits that contribute to personal and professional development. Exercise discipline in all areas of life, from nutrition and exercise to time management and work ethic. By consistently upholding these habits, individuals will cultivate mental strength.
Learn to manage stress: Chronic stress can inhibit mental toughness by draining emotional and cognitive resources. Develop healthy coping mechanisms, such as deep breathing exercises, meditation, or engaging in hobbies, to manage stress effectively. Learning to control stress will enhance mental clarity and improve decision-making capabilities.
Foster a growth mindset: A growth mindset is a belief that abilities and intelligence can be developed through dedication and hard work. Embrace challenges as opportunities to learn and improve, and view setbacks as temporary obstacles rather than permanent limitations. This mindset promotes mental toughness and encourages persistence in the face of adversity.
Build self-confidence: Confidence is a key component of mental toughness. Focus on past achievements, skills, and abilities to boost self-esteem. Set achievable goals and celebrate small victories to develop a strong sense of self-belief. Confident individuals are more likely to persevere through challenging situations and maintain a positive mindset.
Practice mindfulness: Mindfulness is the ability to be fully present in the moment, without judgment. Regularly practicing mindfulness exercises, such as meditation or deep breathing, can help individuals regulate their emotions and maintain mental clarity during challenging situations. By honing this skill, individuals can develop greater emotional resilience and mental toughness.
Engage in regular physical activity: Exercise has been shown to have a positive impact on mental health and well-being. Regular physical activity can help reduce stress, improve mood, and increase self-confidence. Incorporating exercise into daily routines can contribute to the development of mental toughness.
Keep a gratitude journal: Focusing on positive experiences and emotions can help rewire the brain to be more resilient and mentally tough. By maintaining a gratitude journal, individuals can develop a greater appreciation for life’s blessings and cultivate a positive mindset, even in the face
One of the biggest problems we have today entering the post Covid era is staff engagement and commitment. Companies entering Q1 2022 do not have funds for financial incentive schemes in order to get employees engaged and committed to helping the business find its way back into financial stability.
Empowering people to collectively make decisions will always have a strong positive effect on the business, allowing staff to make decisions in steering groups, guiding businesses forward by allowing the employees to be part of the decision-making process of the strategy that guides the business forward. I have attached a link below describing the power of collective thinking within business through swarm intelligence
Post Covid and times have changed and its impossible to run successful business using the old 1990s archaic methods where the org structure defines a role that doesn’t normally cross over into other sections of the business. The most important asset in any business is the people and they should be defined as decision makers, where they have a say how the business is run.
Business survival in 2022 heavily relies on collective thinking and information gathering so you can maintain a competitive edge during times of financial difficulty and extreme low morale. Change the way people look at job roles so you create strong teams of confident decision makers who feel they are part of creating change and taking ownership of situations. The benefits are staff turning up for work feeling like they have a percentage ownership of the business and will go all out for its survival.
A business requires internal energy and drive so by implementing swarm intelligence you empower the people and create decision makers.
One of the things we ignore throughout our lives is daily maintenance of the brain
Most people these days have a poor diet due to intense work schedule and thats just because of the fast paced life we are now living. What we don’t notice is the slow decline of our brain as we begin to age. The brain controls everything you do so its imperative you feed it with the things in order to keep you sharp as you age.
I suffered memory loss nearly seven years ago and this started my journey into brain cell rejuvenation
I won’t go into everything you should be taking in order to reduce inflammation and prevent brain shrinkage as I have left a link below to the book I wrote, so feel free to read and research for yourself.
I have picked two things that I have researched in detail that I feel are fundamentally important to brain health
Vitamin D
Low levels of vitamin D are linked to cognitive impairment. Vitamin D is involved in memory formation. Studies have associated vitamin D deficiency with an increased risk of cognitive impairment or dementia in older adults.
Turmeric
Evidence suggests taking turmeric has significant benefits to brain health, including chronic disease prevention. Turmeric contains neuroprotective properties to preserve mental acuity. Therefore turmeric may have the ability to boost memory function, reduce brain fog and enhance overall cognition.
Six years ago I was on a trolly being rushed into surgery for a right subclavian aneurysm repair. The previous day the consultant told me while I was being prepped for surgery, if you make it through the operation, you have a long road to full recovery. Post operation left me with memory loss and hardly any use of my right arm so I could see this was going to be a journey through hell and back. I only had two choices at that point, either wallow in my own self-pity or force myself to make changes and Improve the quality of my life.
Fast forward six years and I feel fantastic – Click on Video
For me everything starts with a vision so if you can see it then you can believe it will happen and thats where the rebuilding process started. After the operation I went through a dark period, feeling useless and at some point wishing life was over but by visualising how you see yourself in the future is the starting process of making change.
I turned a negative situation into a positive by documenting my research on the brain and what I used to aid recovery then published the findings on amazon.
So now I am strong believer in visualisation to achieve goals because I am proof the brain is a powerful tool.
